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WORK EXPERIENCE

Getfluence, Madrid - Media Manager 

10/2022 - present

• Build a new market and collaborate with key digital media providers to maintain strong relationships, the result is 80% more media supplier, which increases turnover by 320%
• Planning and executing digital marketing campaigns across multiple platforms, including search engine marketing, social media, display ads and video for media such as Vogue and Cosmopolitan
• Produce reports on the effectiveness of search engine marketing campaigns, including competitive landscape, KPIs and recommendations on growth opportunities
• Daily maintenance of media flow charts, budgets, media plans and invoices to ensure a positive ROI results of over 40 %
• Explore new tools and technologies such as ChatGPT and Midjourney to stay at the forefront of the latest developments in digital marketing 

UNO Models, Madrid - Freelance Fashion Photographer 

10/2021 - present

• Photographing fashion editorials for magazines such as Vogue, CAP 74024 and French Fries Magazine
• Communicate with designers, stylists and make-up artists to ensure that the final product meets the client's requirements
• Developing creative concepts for test shootings of new faces
• Postproduction of photo shoots, including editing and retouching

Zalando SE, Berlin - Fashion Photographer 

05/2017 - 09/2021

• Working on set and on location realizing commercial briefings from the Art Directors
• Ensure that products are shot correctly, efficiently and creatively. Lighting of multiple projects per week
• Prepare shot lists & mood boards. Care of all equipment, props and supplies
• Individually choosing images/takes needed for edit, guaranteeing a consistent outcome in line with the brief and Zalando guidelines

Lunik Fotoproduktion, Berlin - Production Coordinator

03/2016 - 04/2017

• Coordination task of the information flow between the different experts and department
• Art buyer of photographers for new commercial productions
• Organizing of film equipment, freelancers and hotel reservations
• The preparation of call sheets and daily reports 

EDUCATIONAL BACKGROUND

Universidad Complutense de Madrid, Spain - Master's degree

in Fashion Marketing by ELLE Education 

09/2021 - 09/2022

• The knowledge how to generate value in the fashion sector and how to develop a business plan for them. Studying the typology of fashion consumers and how external and internal factors influence their behavior. Analyzing marketing strategies specific to the fashion industry
• Learned the marketing mix definition, its importance, the elements of marketing mix and how to develop an effective marketing mix for my own product
• To know the importance and characteristics of web positioning techniques and using the tools for measuring them
• Understand the concept and characteristics of email marketing and how to design a email marketing campaign
• Knowing the differences and characteristics of online and offline advertising
• Know the importance and characteristics of mobile marketing
• What communication strategies do major fashion brands apply and what are the main online communication tools and creating of a good communication strategy
• Through metrics like web and social media analytics, ROI, strategic KPI learning how to be able to achieve the objectives

University of Applied Science, Germany - Bachelor of Engineering in Media Engineering

09/2012 - 02/2016

• Acquiring basic knowledge in the fields of mathematics, physics, electrical engineering and computer science
• Deepening in more specific topics of media technology with a focus on video, audio, studio and network areas
• Subjects such as media law, business administration and project management